Episode 7

full
Published on:

26th Jun 2024

Adrian Berry on the Challenges and Lessons in Business Development for Design Consultancies

Episode 7 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!


In this episode of the Design Journeys podcast, Chris Whyte interviews Adrian Berry, co-founder of Factory Design.


They discuss Adrian's design journey, starting from his studies in engineering product design at London South Bank University to his time at Pentagram and Seymour Powell.


Adrian shares the challenges and lessons he learned in business development for design consultancies. They also talk about the importance of placement years, building relationships, and networking in the industry.


In this conversation, Adrian Berry, co-founder of Factory Design, shares his experiences and insights on starting and running a design consultancy. He discusses the early days of Factory Design, the challenges they faced, and the importance of building relationships and rapport with clients.


Adrian also emphasizes the value of being part of a design community and the benefits of working in a studio environment.


He shares his pet peeve of remote work and highlights the importance of in-person interactions for collaboration and creativity.


Adrian recommends the podcast '13 Minutes to the Moon' and the book 'The Modern Middle East' by Jeremy Bowen.




Takeaways


  • Adrian Berry studied engineering product design at London South Bank University and started his career at Pentagram before co-founding Factory Design.
  • Placement years are valuable for gaining practical experience and building relationships in the industry.
  • Business development for design consultancies involves networking, building a strong reputation, and delivering high-quality work.
  • Building relationships and maintaining a good rapport with clients is crucial for long-term success in the design industry. Building relationships and rapport with clients is crucial for success in a design consultancy.
  • Being part of a design community and working in a studio environment fosters collaboration and creativity.
  • In-person interactions are important for building relationships and maintaining a supportive team dynamic.
  • Remote work can hinder collaboration and the organic exchange of ideas.
  • The podcast '13 Minutes to the Moon' and the book 'The Modern Middle East' are recommended.



Chapters


00:00 Introduction


06:00 The Value of Placement Years


09:37 Building Relationships and Networking


13:17 Lessons Learned at Pentagram


14:42 The Importance of In-Person Collaboration and Communication


15:38 Working on Diverse Projects


21:13 The Challenges of Business Development


25:03 Starting Factory Design


29:02 Surviving the Early Days


29:31 Advice for Young Designers Starting Their Careers


31:25 Overcoming Challenges and Achieving Success


37:45 Showcasing Process and Building Relationships in Job Applications


49:35 Podcast and Book Recommendations


58:34 Closing Remarks


01:04:02 Insights on Physical Product Development and Recruitment




Adrian's recommended podcast and book:


13 minutes to the Moon Podcast: https://www.bbc.co.uk/programmes/w13xttx2/episodes/downloads




The Modern Middle East: https://www.amazon.co.uk/Making-Modern-Middle-East-Personal/dp/1509890890




Connect with Adrian Berry on LinkedIn: https://www.linkedin.com/in/adrianberry/




Connect with Chris Whyte on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/mrchriswhyte/⁠⁠⁠⁠⁠




Learn more about Kodu Recruitment: ⁠⁠⁠⁠⁠https://teamkodu.com/

Show artwork for WHY DESIGN?

About the Podcast

WHY DESIGN?
For people interested in physical product design and development
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.

Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.

Join us as we listen, learn, and connect through the stories that define the world of physical product development.

About your host

Profile picture for Chris Whyte

Chris Whyte

Hi, I'm your host of Why Design? (Formerly "The Design Journeys Podcast")

I'm also the founder of Kodu - a specialist recruitment consultancy focused exclusively on physical product development. It's the people who I've met in my years in the industry that inspired me to start this podcast.

When I'm not hosting the podcast, I help physical product brands, start-ups and design consultancies identify, attract and hire the best product design & engineering talent ahead of their competitors, across the USA, UK and Europe 🇺🇸🇬🇧🇪🇺

I focus exclusively on 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 (𝘢𝘯𝘥 𝘯𝘰𝘵 𝘢𝘱𝘱𝘴!)

𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬:
✅ Do you have high growth plans for your physical product development and engineering division?
✅ Would you like to engage with and source those hard-to-find Design Engineers and Industrial Designers?
✅ Are you spending too much time in the hiring process only to find that the talent doesn't match your expectations?

𝐃𝐞𝐬𝐢𝐠𝐧 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬, 𝐌𝐞𝐜𝐡𝐚𝐧𝐢𝐜𝐚𝐥 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬:
✅ Are you interested in joining an exciting start-up, design consultancy or technology brand?
✅ Interested in honest, transparent advice as to which companies would be the best fit for you?

If you agree with any of the above, I know how you feel as I deal with people just like you every day.

I have successfully placed hundreds of design engineers, industrial designers, managers and directors into some of the world's most exciting technology brands, start-ups and consultancies.

My clients tell me they work with me because:

⭐ I focus on long-term relationship building, not transactions
⭐ I speak their language and understand their businesses and job roles
⭐ I’m professional, yet friendly and very approachable
⭐ My robust process significantly reduces time-to-hire

I’ve worked within consumer electronics, homewares, kitchen appliances, e-bikes, medical devices, gaming controllers, furniture, life-sciences, audio-equipment, vacuum cleaners and more!

Typically, I recruit the following roles:
💡 VP Engineering
💡 Engineering Director
💡 Design Manager
💡 Industrial Designer
💡 Product Designer (products not apps!)
💡 Product Design Engineer
💡 Mechanical Design Engineer
💡 Mechanical Engineer

Outside of work, I'm a wannabe rock star and a father to two teenagers. I support Manchester United and I'm terrible at FIFA/FC24 🤓

If you want to talk about my work or anything else, message me on here and I'll respond as soon as I can. Or you can reach me via:

chris@teamkodu.com

UK: +44 7538 928 518
US: +1 862 298 5088