Episode 9

full
Published on:

24th Jul 2024

From Engineer to CEO: Ashley Sayed's Journey in Product Development Improving Supply Chains with SupliChainPro

Episode 9 of the Design Journeys Podcast hosted by Chris Whyte. New episodes every other Wednesday!


Ashley Sayed, CEO of Supply Chain Pro, shares his career journey in product development, from working at Sendo and Motorola to joining TomTom.


He discusses the transition from engineer to strategic roles and the importance of connecting design and product development with manufacturing.


Ashley also provides advice for young entrepreneurs, emphasizing the need to solve a real problem, have passion, and consider scalability. He highlights the benefits of joining an incubator or accelerator to gain experience and support.


Ashley's experience in high-volume manufacturing and design for manufacture has shaped his expertise in supply chain management. Ashley Sayed discusses his experience in scaling up technology and creating a roadmap of products.


He emphasizes the importance of bringing in engineering and understanding the technical aspects of design. He shares the success and challenges he faced during his time at TomTom and Philips.


Ashley also talks about his current venture, Supply Chain Pro, which focuses on helping companies set up and improve their supply chains. He highlights the importance of prioritizing health, family, and career and shares insights on hiring and standing out in the job market.




Takeaways


  • Ashley's career in product development spans over 25 years, working with companies like Sendo, Motorola, and TomTom.
  • He emphasizes the importance of connecting design and product development with manufacturing and supply chain management.
  • Ashley advises young entrepreneurs to solve a real problem, have passion, and consider scalability when pursuing an idea.
  • Joining an incubator or accelerator can provide valuable experience and support for startups. Bringing in engineering and understanding the technical aspects of design is crucial for scaling up technology and creating a roadmap of products.
  • Prioritizing health, family, and career is important for maintaining a balanced life.
  • Supply Chain Pro helps companies set up and improve their supply chains, considering both technical and business KPIs.
  • To stand out in the job market, candidates can showcase their passion and motivation, demonstrate their problem-solving skills, and provide unique insights or projects related to the company they are applying to.
  • Hiring is a critical process, and it is important to evaluate technical skills, communication abilities, and how candidates handle stress.
  • Forming good habits and continuously learning are key to personal and professional growth.



Chapters


00:00 The Journey of a Product Development Expert


03:53 The Impact of Psychology on Design Decisions


10:01 Challenges and Opportunities in Scaling Up Technology


17:05 Valuable Advice for Young Entrepreneurs


28:55 The Journey from Industrial Design to Software Engineering


33:12 Balancing Career, Family, and Health


50:56 Insights on Hiring and Standing Out in the Job Market


01:06:08 Insights on Physical Product Development and Recruitment




Ashley's recommended book:




Atomic Habits by James Clear: https://amzn.eu/d/06iloxge




Connect with Ashley Sayed on LinkedIn: https://www.linkedin.com/in/ashsayed/




Learn more about SupliChainPRO: https://www.suplichainpro.com/




Connect with Chris Whyte on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/mrchriswhyte/⁠⁠⁠⁠⁠⁠⁠




Learn more about Kodu Recruitment: ⁠⁠⁠⁠⁠⁠⁠https://teamkodu.com/



Show artwork for WHY DESIGN?

About the Podcast

WHY DESIGN?
For people interested in physical product design and development
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.

Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.

Join us as we listen, learn, and connect through the stories that define the world of physical product development.

About your host

Profile picture for Chris Whyte

Chris Whyte

Hi, I'm your host of Why Design? (Formerly "The Design Journeys Podcast")

I'm also the founder of Kodu - a specialist recruitment consultancy focused exclusively on physical product development. It's the people who I've met in my years in the industry that inspired me to start this podcast.

When I'm not hosting the podcast, I help physical product brands, start-ups and design consultancies identify, attract and hire the best product design & engineering talent ahead of their competitors, across the USA, UK and Europe 🇺🇸🇬🇧🇪🇺

I focus exclusively on 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 (𝘢𝘯𝘥 𝘯𝘰𝘵 𝘢𝘱𝘱𝘴!)

𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬:
✅ Do you have high growth plans for your physical product development and engineering division?
✅ Would you like to engage with and source those hard-to-find Design Engineers and Industrial Designers?
✅ Are you spending too much time in the hiring process only to find that the talent doesn't match your expectations?

𝐃𝐞𝐬𝐢𝐠𝐧 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬, 𝐌𝐞𝐜𝐡𝐚𝐧𝐢𝐜𝐚𝐥 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬:
✅ Are you interested in joining an exciting start-up, design consultancy or technology brand?
✅ Interested in honest, transparent advice as to which companies would be the best fit for you?

If you agree with any of the above, I know how you feel as I deal with people just like you every day.

I have successfully placed hundreds of design engineers, industrial designers, managers and directors into some of the world's most exciting technology brands, start-ups and consultancies.

My clients tell me they work with me because:

⭐ I focus on long-term relationship building, not transactions
⭐ I speak their language and understand their businesses and job roles
⭐ I’m professional, yet friendly and very approachable
⭐ My robust process significantly reduces time-to-hire

I’ve worked within consumer electronics, homewares, kitchen appliances, e-bikes, medical devices, gaming controllers, furniture, life-sciences, audio-equipment, vacuum cleaners and more!

Typically, I recruit the following roles:
💡 VP Engineering
💡 Engineering Director
💡 Design Manager
💡 Industrial Designer
💡 Product Designer (products not apps!)
💡 Product Design Engineer
💡 Mechanical Design Engineer
💡 Mechanical Engineer

Outside of work, I'm a wannabe rock star and a father to two teenagers. I support Manchester United and I'm terrible at FIFA/FC24 🤓

If you want to talk about my work or anything else, message me on here and I'll respond as soon as I can. Or you can reach me via:

chris@teamkodu.com

UK: +44 7538 928 518
US: +1 862 298 5088