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Episode 17

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Published on:

28th May 2025

How to Stand Out in a Crowded Job Market | Bonus Episode

Episode Summary

In this special live episode, Chris Whyte, founder of Kodu and host of Why Design, delivers an energetic and insight-packed session to design students on how to stand out in a competitive job market. Drawing from 12+ years of experience and dozens of podcast conversations with design leaders, Chris shares practical advice on everything from CV writing to LinkedIn networking, preparing for interviews, and unlocking hidden job opportunities.

This is a must-listen for any early-career designer or student ready to land that first big opportunity.

What You’ll Learn

Crafting Standout Applications

  • Why most CVs fail in the first 7 seconds, and how to beat the odds.
  • What hiring managers really want to see in portfolios.
  • The power of showing process (not just final outcomes).

Cutting Through the Noise

  • How a single phone call or mailed portfolio can beat 700 online applications.
  • Pro tips for writing effective, personalized cover letters (with a smart use of AI—but not too much).

Nailing the Interview

  • How to use the STAR technique (Situation, Task, Action, Result) to tell compelling stories.
  • Why preparation beats talent when it comes to interviews.
  • Questions to expect, and questions you should ask.

Job Search Tactics That Work

  • The hidden job market: Why 85% of jobs never make it to job boards.
  • How to go beyond LinkedIn job ads and reach decision-makers directly.
  • The “3X system” to grow your network, post with purpose, and engage effectively.

Building a Better LinkedIn Presence

  • What makes a LinkedIn profile “sticky” to recruiters.
  • The benefits of journaling your job search publicly.
  • Voice notes, featured posts, and other tactics that boost visibility.

Top Takeaways

  • Be proactive: Most candidates aren’t doing half of what’s possible to stand out.
  • Show your thinking: Employers care more about how you think than what you made.
  • Network now: Relationships > resumes. Word of mouth leads to most opportunities.
  • Use the tools: Google Jobs, ChatGPT for research, TotalJobs, and custom GPTs to prep.
  • Follow up: Don’t be afraid to reach out twice. Or three times.

Connect with Chris Whyte on LinkedIn: https://www.linkedin.com/in/mrchriswhyte/

Learn more about Kodu Recruitment: https://teamkodu.com/

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About the Podcast

WHY DESIGN?
For people interested in physical product design and development
Why Design is a podcast exploring the stories behind hardware and physical product development. Hosted by Chris Whyte, founder of Kodu, the show dives into the journeys of founders, senior design leaders, and engineers shaping people and planet-friendly products.

Formerly "The Design Journeys Podcast", each episode uncovers pivotal career moments, lessons learned, and behind-the-scenes insights from industry experts. Whether you’re a designer, engineer, or simply curious about how great hardware products come to life, Why Design offers real stories, actionable advice, and inspiration for anyone passionate about design and innovation.

Join us as we listen, learn, and connect through the stories that define the world of physical product development.

About your host

Profile picture for Chris Whyte

Chris Whyte

Hi, I'm your host of Why Design? (Formerly "The Design Journeys Podcast")

I'm also the founder of Kodu - a specialist recruitment consultancy focused exclusively on physical product development. It's the people who I've met in my years in the industry that inspired me to start this podcast.

When I'm not hosting the podcast, I help physical product brands, start-ups and design consultancies identify, attract and hire the best product design & engineering talent ahead of their competitors, across the USA, UK and Europe 🇺🇸🇬🇧🇪🇺

I focus exclusively on 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 (𝘢𝘯𝘥 𝘯𝘰𝘵 𝘢𝘱𝘱𝘴!)

𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬:
✅ Do you have high growth plans for your physical product development and engineering division?
✅ Would you like to engage with and source those hard-to-find Design Engineers and Industrial Designers?
✅ Are you spending too much time in the hiring process only to find that the talent doesn't match your expectations?

𝐃𝐞𝐬𝐢𝐠𝐧 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬, 𝐌𝐞𝐜𝐡𝐚𝐧𝐢𝐜𝐚𝐥 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 𝐚𝐧𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬:
✅ Are you interested in joining an exciting start-up, design consultancy or technology brand?
✅ Interested in honest, transparent advice as to which companies would be the best fit for you?

If you agree with any of the above, I know how you feel as I deal with people just like you every day.

I have successfully placed hundreds of design engineers, industrial designers, managers and directors into some of the world's most exciting technology brands, start-ups and consultancies.

My clients tell me they work with me because:

⭐ I focus on long-term relationship building, not transactions
⭐ I speak their language and understand their businesses and job roles
⭐ I’m professional, yet friendly and very approachable
⭐ My robust process significantly reduces time-to-hire

I’ve worked within consumer electronics, homewares, kitchen appliances, e-bikes, medical devices, gaming controllers, furniture, life-sciences, audio-equipment, vacuum cleaners and more!

Typically, I recruit the following roles:
💡 VP Engineering
💡 Engineering Director
💡 Design Manager
💡 Industrial Designer
💡 Product Designer (products not apps!)
💡 Product Design Engineer
💡 Mechanical Design Engineer
💡 Mechanical Engineer

Outside of work, I'm a wannabe rock star and a father to two teenagers. I support Manchester United and I'm terrible at FIFA/FC24 🤓

If you want to talk about my work or anything else, message me on here and I'll respond as soon as I can. Or you can reach me via:

chris@teamkodu.com

UK: +44 7538 928 518
US: +1 862 298 5088